Truer Words Were Never Spoken

Episode 5 of The Awe-Full Life Podcast.

There is a huge push for clarity in branding - if your customer/audience doesn’t know exactly who you are and what you do you will ultimately lose them.

But there are many other areas of life - creativity being one of them - were a little misunderstanding goes a long way.

Our brains are capable of amazingly creative connections - instinctive insights, I’ll call them - that don’t rely on truth or facts to form. What we hear and what we understand are actions of the subjective experience it is to be human.

Insight - truth - can come from anywhere. Do yourself a favor and stop analyzing the source and simply ponder the depth and awe of the insight.

Just because it didn’t actually happen doesn’t mean it can’t impact you.