Thought of the Week
I want to paraphrase something I heard once (but can’t remember the source).
“If you want to make money, just start a porn site. If you want to make an impact, do something meaningful.”
A lot of people do the equivalent of creating porn sites - they simply chase cash cows. 💸🐮
They might start off doing something meaningful, but because the money doesn’t roll in, or time rolls on, they slide into ambivalent pursuits focused on income or growth.
It’s easy to do… easy if you neglect your vision.
Ah, Ah, Ah, Ah, Staying Aligned
Well, you can tell by the way I use my walk
I'm a woman's man, no time to talk
The Bee Gees remind us that what we do (use our walk) expresses who we are (a desirable person) - In the eyes of those around us.
If your vision is who you are, what expresses it?
The Mission Mightier
The best way to define and align your brand is creating a mission statement that focuses your vision.
Your Vision is “why” you exist, your Mission is “how” you bring it to life.
Start thinking about “how” you’ll bring your vision to life. A great way is to frame it like this:
My vision is to ‘amplify the impact of people helping people.’ I do that by… (insert mission statement here).
When your mission is tied to your vision, long-term meaningful action is both possible and sustainable.
So what makes a mission statement?
A deeper dive into this next week!
And why not share this to help a friend build their business and brand?
Best of Business 💼
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