"Humans Often Misunderstand What We Want Because We Misunderstand What We Need"
Don't you just love noise?
Is there anything that gets you more excited than the sound of blaring static?
Of three kids shouting at once (my life)?
Of a dog attacking a cat inside of a trash can that's being hit by a lawnmower?
Noise is everywhere, and it's not just auditory.
It comes in the form of advice, tips, hacks, how-to's, opinions.
(if we're being honest, this email might be noise - though I hope you find some signal in it!)
With all that noise comes confusion.
And because the internet is infinite, there are infinite ways to try and clarify that confusion.
In my experience, infinity is tough to navigate.
So here's some signal on the best coaching tools for 2022:
1. Clarity
Get clear on who you are and who you want to be.
Get very specific, cut through generalizations and broad terms. Knowing these aspects help you create a representative brand.
2. Vision
Why do you get up in the morning?
Writing a vision statement for your life will help you live on purpose. Writing one for your coaching business creates focus, filtering, and fulfilment.
3. Point of View
What do you want to be known for?
Your point of view is your calling card, it's the piece that separates, polarizes, and associates people to you.
4. Alignment
Alignment is purposeful action.
Putting your vision statement into action creates alignment in all areas of your business. Alignment creates trust and clarity, and it attracts your ideal clients.
5. Messaging
How you tell people why what you do matters.
Messaging is the key communication element of your brand. It's not just words on the page, either. Messaging is everything you do and how it contributes to the larger brand story.
This year, getting these down will help you transmit meaningful signals for your coaching business.
Don't be another instrument in the orchestra, be the conductor.